World music can be defined as a general category for music that doesn’t fit into the anglo American popular music categories (Pop, Rock etc). World music tends to be ‘local’ music created and performed by indigenous musicians and is normally closely related to the music of their culture.
But can we still call it world music?
The cultural imperialism theory suggests that dominant nations such as American and Britain impose their cultural values onto weaker nations which has lead to Anglo American popular music essentially becoming the accepted norm and has lead to the development of homogenous global culture based on that of Anglo American culture. This means that even local products are not necessarily authentic representations of their cutlure, and tend to be indistinguishable from imported Anglo American music.
International record companies will now distribute any locally produced music, as long as the song and singer adheres to certain global criteria, supporting Hesmondhalgh’s star system and sings the song in English.
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